Supporting the delivery of new and enhanced compelling tourism products and experiences in Queensland.
The Queensland Government is committed to partnering with industry to deliver new and enhanced compelling tourism products and experiences.
The $15 million fund is a key initiative under the interim response to the QLD Governments action plan, and aims to:
- rebuild visitor confidence in Queensland’s tourism industry,
- drive demand for Queensland destinations,
- meet the changing preferences of consumers through enhanced tourism products.
The key objectives of the fund are to:
- deliver new and enhanced tourism products and experiences that may include contemporary refresh of existing products and experiences, diversifying the tourism offering in a region and/or improving the customer experience,
- increase overnight visitor numbers and expenditure,
- deliver regional economic, community impact and sustainability benefits.
Projects should include high growth attributes such as:
- ecotourism – to showcase Queensland’s natural assets
- accessible and inclusive tourism
- First Nations experiences
- adventure tourism.
Applications Close 26 August 2022 – | Click here for more information.